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Business Plan Sample 6 Business Plan Prøve 6

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Business Plan Sample 6 Business Plan Prøve 6

ADVERTISING REKLAME

We intend to have a small advertising budget, which will be devoted exclusively to trade publications designed to reach buyers and owners of upscale independent shops. Vi agter at have en lille reklame budget, som vil blive brugt udelukkende til handel publikationer designet til at nå købere og ejere af opskalere uafhængige butikker. The objective of our trade advertising will be limited to reinforcing the image of our company and the excitement of stocking upscale kites. Formålet med vores handels-reklamer vil være begrænset til at styrke billedet af vores selskab og spændingen ved oplagring opskalere kites. All ads will be four-color and between 1/4 and 1/8 page in size. Alle annoncer vil være fire-color og mellem 1 / 4 og 1 / 8 side i størrelse. Each ad will feature our logo prominently and a bright, colorful, changing display of upscale kites. Hver annonce vil funktionen vores logo fremtrædende og en lys, farverige, skiftende udstilling af opskalere kites.

We will also work together with our retailers in order to obtain some co-op advertising funds for their own local advertising. Vi vil også arbejde sammen med vores forhandlere for at få nogle co-op reklamer midler til deres egne lokale reklamer. Currently, very little co-op money is being provided by kite manufacturers, but we believe that we can make more funds available especially if we work together with a US ad agency in order to develop effective advertising layouts and copy that our retailers could make use of. I øjeblikket er meget lidt co-op penge bliver leveret af glente fabrikanter, men vi tror, at vi kan stille flere midler til rådighed især hvis vi arbejder sammen med en amerikansk reklamebureau med henblik på at udvikle effektive annoncering layouts og kopi, at vores forhandlere kunne gøre brug af.

PUBLICITY OFFENTLIGHED

Our publicity effort will be three fold. Vores omtale indsats vil være tre gange. For one we will send news releases to trade magazines in order to try to get product or company feature coverage in front of the eyes of retailers. For en så vil vi sende pressemeddelelser til handel magasiner for at forsøge at få produktet eller virksomheden funktionen dækning foran øjnene på detailhandlere. Second we will produce a few generic press releases regarding kites that our retailers can make use of in order to try to obtain publicity coverage for their stores in local publications. Anden vil vi producere et par generiske pressemeddelelser vedrørende kites, at vores forhandlere kan benytte for at forsøge at opnå offentlig omtale dækning for deres butikker i lokale publikationer. Thirdly, we shall have a quarterly newsletter for retailers that we are currently serving or hope to be serving. Det tredje vil vi have et kvartalsvis nyhedsbrev for detailhandlere, at vi i øjeblikket gør tjeneste eller håber at være tjener. We anticipate sending 1,000 copies of the news release out our first year and gradually increasing to 2,000 copies by our third year. Vi forventer at sende 1000 eksemplarer af den pressemeddelelse vores første år og gradvist stigende til 2000 eksemplarer af vores tredje år. In the newsletter we will highlight not just our products, but also attempt to display ideas and success stories of shops which increased their sales in kites. I nyhedsbrevet vil vi fremhæve ikke bare vores produkter, men også forsøge at vise ideer og succeshistorier butikker, der øgede deres salg i kites.

TRADE SHOWS, ET. Messer, ET. AL. AL.

We will have a small booth or table top display at four national conventions each year, including the National Toy Show in February in New York, The Toy and Hobby Show in April in Toronto, The International Gift Show in Las Vegas and the West Coast Toy and Gift Fair in May. Vi vil have en lille kabine eller Bordfod vise på fire nationale konventioner hvert år, herunder National Toy Vis i februar i New York, legetøjet og Hobby Vis i april i Toronto, The International Gave Show i Las Vegas og West Coast Toy og gavepapir Fair i maj. We will place emphasis not just on our products but on the custom-built displays that we are producing for retailers. Vi vil lægge vægt ikke blot på vores produkter, men om de specialfremstillede bygget viser, at vi producerer for detailhandlere.

We will also try to provide some limited funds for display space for our independent reps at regional trade shows that they attend. Vi vil også forsøge at give nogle begrænsede midler til visning plads til vores uafhængige reps på regionalt handelen viser, at de deltager. In a more usual manner, we will pay for one table top display. I en mere sædvanlig vis, vil vi betale for en Bordfod displayet.

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