Explaining how to develop a complete
business plan is just not the same as showing you exactly what is
required in order to be included in one. Below is exactly what you
need to include in your business plan so that you might have a
decent place to begin with.
Here is
a quick and rough guide to what you will require in your company's
business plan:
● The executive summary:
The executive summary is what can introduce your business strategy
to the reader and probably is the most important section for
lending institutions. If you cannot convince a grant provider in
the first two or three pages that you have got a viable business
proposal for them to listen to and that you are not going to leave
without some funding to help you to get started. This summary is
also crucial as a communication tool for employees as well as any
potential customers who need to understand what your goals and
ideas are.
● A brief section on company
start-up:
This section of your business plan is where you must clearly
explain the origins behind the company's creation and how you or
your business associate came up with the idea to put your business
together.
● Your business goal:
You will have to make use of this section in order to explain in a
few paragraphs your short and long-term goals for the company. How
fast do you think it will grow? Who will be your first
customers?
● Biographies of the management
team:
This section will be used in order to define your management team
and their purpose. This section should attempt to comprise
information such as the names and backgrounds of lead members of
the management team as well as their respective
responsibilities
● The service that you plan to
offer:
This is where it is a must that you include a key piece of
information that will need to be included in this section; which
will be a discussion of how your pharmacy actually differs from
every other business on the market.
▪ The market potential: This is the section
where you will really want to bear in mind that you've got to
convince these people that what you are doing is large and growing.
You will need to do a bit of research for this section
▪ The marketing strategy: This
is the section where you will have to ask yourself how you plan to
tell the world that you are open for business. For instance,
questions such as:
Will you rely exclusively on word of mouth which is not a good plan
unless you've already got a reputation?
Will you advertise in print, television or on the Web or all of
these?
Will you use online marketing tools such as search optimization, to
get your company listed on search engines and advertised on other
Web sites?
You will also need to include how much you plan to spend on
marketing.