The most basic need of target retail customers is to differentiate their store from mass market stores and attempt to give customers a reason for shopping at their store and paying significant premiums for their products instead of getting a low-end product at a discount department store.
These shops truly value stocking a line that isn’t sold at mass market accounts.
They also tend to appreciate dealing with an importer who is more committed to specialty stores exclusively, and not to any mass market accounts.
Customer Buying Decisions
In most cases, the buying decision is almost always made at an in-person sales presentation.
The personal touch appears to be most essential for moving buyers to action for this product because at this high end, retailers are very demanding about the product quality being stocked in their shops.
They maintain upon seeing finished products, and not just mock-ups or catalog pages.
Some purchases are made at trade shows, but only at a minimum percentage.
Throughout the US and Canada there are many firms that tend to distribute kites.
The vast majority nevertheless distribute only one or two low end kites as a very small part of their overall business of distribution.
There are many distribution firms that tend to offer between a dozen and as many as one hundred kite products.
These firms represent many different products and the sale of kites represents a very small fraction of their business.
These firms also cater to a wide variety of outlets, mass merchant accounts included.
The major modifications in the kite industry over the last few years has been the concentration of lower end kite sales in mass market accounts, together with a strengthening market for higher end kites in upscale specialty accounts.
Current distributors representing larger kite product lines whilst still selling to a wide variety of outlets, have tended to focus most of their efforts towards selling lower end products to mass market type accounts -- where their revenue is a lot bigger.
Though the competition is well-established in, and gives lots of focus to, current major markets for this product, they are pursuing the higher end kite markets much less aggressively.
This market offers amazing potential because it has significant growth potential, and the competition isn’t well-entrenched here.
Further, this market tends to differ from the other markets in several important ways.
Though this market might not be the largest, it nevertheless appears to be a very solid opportunity for a newer competitor.
Threats And Risks
Due to the fact that we are a small firm, we don’t anticipate a meaningful or prompt reaction to our market entrance from our larger and more established competitors.
We think that a strong reaction from existing distribution firms is particularly unlikely due to the fact that the primary competitors will derive only a very small percentage of their business from kite sales, and even that revenue will be largely from mass market accounts that we plan to be avoiding.
Nevertheless, we have developed certain contingency plans for certain reactions that competitors might make.
If a competitor tends to lower his prices on the exact same product we are offering, we will attempts to match their price on that product.
But we intend as much as we can to place emphasis on products that our competitors haven’t been selling to start off with.
Did you find this article useful? Please Buy Us a Coffee or a Pizza to help cover this site's costs ...
Please donate to this Bitcoin address
Scan the QR code or copy the address below to your wallet to send some Bitcoin
Alabaster, Dover, Beeville, Oshkosh, Benbrook, Columbia, Barnstable Town, Solon, Hackensack, San Marcos, Woburn, Montana, New Hampshire, Hoover, Schaumburg, Laredo, Healdsburg, Mankato, Nebraska, Bullhead City, Moline, San Pablo, Oak Park, South Carolina, Deltona, Hazel Crest, Soledad, Alpena, Leavenworth, Rhode_Island, Salina, Monroe, Redmond, Ventnor City, Lawndale, West Paterson, Springfield, Prior Lake, Fort Madison, Lynn Haven, Idaho Falls, Johns Creek, Portsmouth, Bellaire, Palmetto Bay, Twentynine Palms, Tarboro, Greeley, Farmington, Marion, Bridgeview, South Dakota, Marshall, Mequon, Massachusetts, Excelsior Springs, Columbus, Ferndale, Hoffman Estates, Harrison, Elk Grove Village, Menomonie, Erlanger, Gardner, New Mexico, New Kensington, Chicago Heights, Kankakee, Pacific Grove, Conneaut, Vancouver, Anaheim, Worthington, Callaway, Oconomowoc, Fort Smith, Brookhaven, Nevada, Atchison, Menomonee Falls, Jonesboro, Corsicana, West Virginia, West Plains, Binghamton, Corona, Golden, Reedley, Erie
The Basics of Small Business Grants and How You Can Get One
By Adriana Copaceanu Small business grants are a popular topic because they're alluring. After all, a grant will give you money to start your own small business, and you will not have to pay it back. It's sort of like getting a gift of money, or an inheritance. [READ FULL ARTICLE]
Small Business Grant Writers
By John Halas Small business grant writers provide ways for a business to get funds for its projects. In most cases, the number of small businesses demanding grants is higher compared to the number of available grants. [READ FULL ARTICLE]
Talking To Go - New VoIP Phones With Wi-Fi Capabilities
By Rene Tse From the consumer's perspective, walking through a crowd and studying what is on your new wi fi cell phone. What if more wi fi cell phones had ultra high speed internet connection capability? How would that effect the way we do commerce? [READ FULL ARTICLE]
How to Get Back in AdSense
By Matt Colyer A number of site owners are getting kicked out of the AdSense when they have done nothing wrong to deserve such a punishment. In this article we'll show you a the steps that you can use to attempt getting back in AdSense and also shows you how to minimize the chances of this problem becoming one of your own. [READ FULL ARTICLE]
Adware Remover Reviews
By Josh Riverside There are many criteria for reviewing a software program, the most important of which is how a program performs with regard to its primary function. Consulting a software search engine and reading the editor and user reviews of different titles results to this observation: Most, if not all adware removers do the job of scanning and detecting adware from a system. [READ FULL ARTICLE]
How to Help Prevent Viruses and Spyware From Infecting Your Computer
By David Glick A virus is a self-replicating piece of software which usually sends itself to other computers via email or the Internet. It does not require human intervention. Its purpose is to either replicate, cause computer damage, or both. It typically comes from infected emails or documents and can either do its damage right away, or be like a ticking time bomb waiting for the special day to activate. [READ FULL ARTICLE]
Spring Cleaning Your Car After Winter Driving
By Jennifer Hulbert Most people know that they need to prepare their cars for winter, but many overlook the maintenance that should be performed before spring driving. Winter driving can take its toll on your vehicle. As the weather starts to warm up, it's a good idea to perform some basic maintenance to keep your vehicle in great order. Here are a couple things you should check. [READ FULL ARTICLE]
Top 10 Tips For Choosing Reliable Forex Trade Brokers
By Derrick CK Lee Recently, more and more people are looking towards trading as a form of investment as well as a form of business. Forex Trading or Currency trading is fast becoming one of the most popular forms of investment trading today. And with minimum start up capital required, the barriers to entry are fairly low and this has made it easier for the man in the street to start trading the Forex market. [READ FULL ARTICLE]
By Greg Johnston The World Wide Web, aka the Internet, consists of interconnected computer systems and networks. These systems and networks communicate via Transmission Control Protocol / Internet Protocol, referred to as TCP/IP, in order to transfer data and process information. [READ FULL ARTICLE]